iPhone Apps: When to Code, and When to Pitch?

iPhone Apps: When to Code, and When to Pitch?

The iPhone makes a terrific marketplace: Popular, fast-growing and at the cutting edge of technology. All that makes it a great platform for the next big idea, but it also raises a lot of questions. Knowing how to develop iPhone apps that will make a splash in the market and sales in the App Store can involve a tricky set of questions, including whether it makes sense to go it alone.

Coding an iPhone app and releasing it directly has an obvious upside, since the designer gets to reap all the benefits from its sales. If the app takes off, it can mean financial independence and an end to the boring day job, plus a springboard that can help launch the next great idea.

Going it alone has an obvious downside, as well: It means assuming all the costs of developing the app, and all the risk if it doesn’t sell. What’s less well known is the scale of that risk: A professional-quality iPhone app can cost anywhere from $5,000 to $200,000 in fees. It takes a lot of sales to make that back, not to mention all the time spent designing, coding and testing the app. What’s more, developing a version of that same app for the iPad can cost up to three-quarters of that original price.

Of course, it’s possible to make an app for a lot less. But the real challenge isn’t knowing how to develop iPhone apps, or even how to do it cheaply. With more than half a million apps already up for sale, the challenge is developing apps that stand out. Having a great idea is just the beginning of a process that leads to success in the App Store, and it takes a firm grasp of what makes an app work and how to design one that customers will want in order to reach the end.

Luckily, there are options. Plenty of investors are willing to provide a clever idea with the support it needs to become a great app, and licensing that idea can send those costs down to bargain basement rates, $0 to $500. This can offer a path to the same great achievement with less risk and more resources to make the app a success. To learn more about this process download my new ebook, “The Experts Guide To Pitching Your App Idea”.

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