Posts Tagged ‘App Licensing’

The Experts Guide To Pitching Your App Idea-Book Review Part 3

Appfinal

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Taking Your iPhone App from Idea to Action

Anyone can have a moment when an idle thought gives them the next great idea. The iPhone’s App Store is filled with products that started this way, and this has inspired an ecosystem that makes it easier than ever to turn a clever concept into reality.

Despite all this, plenty of ideas are allowed to fade away. First-time developers might feel daunted by this new, unfamiliar world, and think the question of how to develop iPhone apps is too complicated to bother with. So one of the most important decisions a successful developer can make is simply follow through on their idea.

Three elements make the iPhone a terrific platform to develop a new idea. Its popularity means it can deliver a tremendous and growing base of potential customers. The number of features packed into each device, and the amount of consistency between each model, opens up a wide and growing range of potential uses, meaning plenty of space for innovation. And the fact that this ecosystem has been growing for years means that plenty of programmers, investors and backers are available to support a solid idea.

Building a good iPhone app, then, can come down to another important step: Realizing that you don’t have to go it alone. Forging a strategic partnership with an established company or brand can open the door to a range of expertise and resources that can help turn a clever idea into an eye-catching app.

The iPhone was made to be an easy way for creators to build and share their new ideas, and that has been a big part of its popularity. Knowing how to develop iPhone apps doesn’t need to involve a lot of technical expertise or industry knowledge, because a good idea and a strong pitch to an established partner can accomplish just as much. The real hurdle involves having the resolve to take that first idea seriously, and follow where it leads.

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iPhone Apps: When to Code, and When to Pitch?

The iPhone makes a terrific marketplace: Popular, fast-growing and at the cutting edge of technology. All that makes it a great platform for the next big idea, but it also raises a lot of questions. Knowing how to develop iPhone apps that will make a splash in the market and sales in the App Store can involve a tricky set of questions, including whether it makes sense to go it alone.

Coding an iPhone app and releasing it directly has an obvious upside, since the designer gets to reap all the benefits from its sales. If the app takes off, it can mean financial independence and an end to the boring day job, plus a springboard that can help launch the next great idea.

Going it alone has an obvious downside, as well: It means assuming all the costs of developing the app, and all the risk if it doesn’t sell. What’s less well known is the scale of that risk: A professional-quality iPhone app can cost anywhere from $5,000 to $200,000 in fees. It takes a lot of sales to make that back, not to mention all the time spent designing, coding and testing the app. What’s more, developing a version of that same app for the iPad can cost up to three-quarters of that original price.

Of course, it’s possible to make an app for a lot less. But the real challenge isn’t knowing how to develop iPhone apps, or even how to do it cheaply. With more than half a million apps already up for sale, the challenge is developing apps that stand out. Having a great idea is just the beginning of a process that leads to success in the App Store, and it takes a firm grasp of what makes an app work and how to design one that customers will want in order to reach the end.

Luckily, there are options. Plenty of investors are willing to provide a clever idea with the support it needs to become a great app, and licensing that idea can send those costs down to bargain basement rates, $0 to $500. This can offer a path to the same great achievement with less risk and more resources to make the app a success. To learn more about this process download my new ebook, “The Experts Guide To Pitching Your App Idea”.

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Great Post By Josette Rigsby on udemy Blog!

I ran across this post on udemy blog called “How To make An iPhone App from Scratch(For non-technical people).

Josette goes over a key first step Why and Who, so many people forgot about this important step and its a step you do not want to skip!  This is a well written piece that can be very helpful in your new app venture, the one step I wish I would see more people exploring is Licensing your app ideas. The process is simple and it helps take most of the risk out of any new app venture. Remember the first step in any venture is taking action so don’t wait until someone else develops your idea!

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Introduction of my eBook:The Expert Guide to Pitching Your App Idea: From Idea to Licensing Deal in 9 Steps

If you’re like me you come across interesting information all the time on the web, and if you’re like me you don’t really want to add yourself to someone’s mailing list.  I have only been running my site since May of 2012 and yes I offer a sample of my eBook if you enter your name and email address. I have to admit I have been growing my list of names but still have not sent out any emails, why? I receive way too many emails myself and unless I have some very valuable information that I don’t want to share on my main site for everyone to see I’m not going to add to that list of emails you already get. I decided to share my Introduction of my recently published eBook so you can decide if it offers enough value to what your trying to accomplish within the app world, best of luck and remember to reach out to me if you think I can help with any of your questions during your new venture.

 

Introduction

Two years ago, I was at a competition for one of my kids – one of many that the dad of competitive sports players travels to every year – I came up with a great idea for an iPhone app. I knew it was a real winner: functional, useful, and guaranteed to be a success in the right market. The problem was, I didn’t know how to write an app, and I didn’t want to spend my valuable time and money learning how. I tried going to a developer, but when I got the quote back I knew I couldn’t invest that much on an idea that only might work. What I really wanted to do was use someone else’s money to bring my idea to life. Crazy? Actually, no. This book will teach you how to create iPhone and iPad apps for free – and make significant money in the process.

I’m writing this how-to book for all of the entrepreneurs who have never taken action because of the risks of pursuing a good idea. I have a lot of personal experience with risk – and with overcoming it to create a successful business. Over the past 17 years, I’ve learned to follow through on my ideas, and I have a number of successful ventures to show for it. I’ve been involved in business acquisitions and market share growth for my family business; I’ve owned and operated several real estate holding companies; I reached the top 1% of distributors for Mona-Vie, a wellness company that still pays me a solid passive income for my time spent there; and I started an app development business after licensing my first idea to a Fortune 500 company. But to get to where I am today, I’ve also had to learn from my mistakes – from my poor decisions and failed business ventures (like opening a fitness franchise!). The biggest thing I’ve learned is that money means nothing without time.

Now, I want to share my knowledge and experience with you. In this book, I’ll teach you how to turn your app ideas into residual income without learning how to program or spending any of your hard earned money. First, I suggest you check out the book by Tim Ferriss called “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated).” His philosophy – to finance your dream lifestyle by creating low-maintenance, high-income businesses – was the inspiration for my approach to making apps for free. Ferriss taught me how to approach life with the idea that I don’t have to work 24/7 in order to earn a comfortable living for myself and my family. I combined that with my knowledge of licensing – something I had become familiar with through leading expert Stephen Key’s teachings at Invent Right – and I realized something. Why not apply traditional licensing methods to the app store, using a business model that’s worked for toys, kitchenware, and sports equipment to make money in the digital world?

If you can become a good product manager of your ideas, and if you have the drive and ambition to make your ideas a reality, you can license your game or app just like I did. This book is not a get rich overnight scam. Pitching your app idea to licensees will take hard work and dedication, but one contract is all it takes to get paid in royalties for years to come. In the rest of this book, I will guide you step by step through the process of taking your idea from the drawing board to the App Store. I’ll focus specifically on the Apple iPhone and iPad, but these principles can be applied to Android devices or any other product with an app marketplace. Regardless of what your app idea is or what market you’re targeting, this book will teach you about:

1. The App Opportunity

2. Why You Should License Your Idea Rather Than Develop

3. How to Come Up with the Idea

4. Going from Idea to Pitch Document

5. Protecting Your Idea

6. Developing a List of Potential Licensees

7. Making Contact with Potential Licensees

8. The First Meeting with a Potential Licensee

9. The Waiting Game

10. Conclusion

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