Posts Tagged ‘The 4-Hour Work Week’

Introduction of my eBook:The Expert Guide to Pitching Your App Idea: From Idea to Licensing Deal in 9 Steps

If you’re like me you come across interesting information all the time on the web, and if you’re like me you don’t really want to add yourself to someone’s mailing list.  I have only been running my site since May of 2012 and yes I offer a sample of my eBook if you enter your name and email address. I have to admit I have been growing my list of names but still have not sent out any emails, why? I receive way too many emails myself and unless I have some very valuable information that I don’t want to share on my main site for everyone to see I’m not going to add to that list of emails you already get. I decided to share my Introduction of my recently published eBook so you can decide if it offers enough value to what your trying to accomplish within the app world, best of luck and remember to reach out to me if you think I can help with any of your questions during your new venture.



Two years ago, I was at a competition for one of my kids – one of many that the dad of competitive sports players travels to every year – I came up with a great idea for an iPhone app. I knew it was a real winner: functional, useful, and guaranteed to be a success in the right market. The problem was, I didn’t know how to write an app, and I didn’t want to spend my valuable time and money learning how. I tried going to a developer, but when I got the quote back I knew I couldn’t invest that much on an idea that only might work. What I really wanted to do was use someone else’s money to bring my idea to life. Crazy? Actually, no. This book will teach you how to create iPhone and iPad apps for free – and make significant money in the process.

I’m writing this how-to book for all of the entrepreneurs who have never taken action because of the risks of pursuing a good idea. I have a lot of personal experience with risk – and with overcoming it to create a successful business. Over the past 17 years, I’ve learned to follow through on my ideas, and I have a number of successful ventures to show for it. I’ve been involved in business acquisitions and market share growth for my family business; I’ve owned and operated several real estate holding companies; I reached the top 1% of distributors for Mona-Vie, a wellness company that still pays me a solid passive income for my time spent there; and I started an app development business after licensing my first idea to a Fortune 500 company. But to get to where I am today, I’ve also had to learn from my mistakes – from my poor decisions and failed business ventures (like opening a fitness franchise!). The biggest thing I’ve learned is that money means nothing without time.

Now, I want to share my knowledge and experience with you. In this book, I’ll teach you how to turn your app ideas into residual income without learning how to program or spending any of your hard earned money. First, I suggest you check out the book by Tim Ferriss called “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated).” His philosophy – to finance your dream lifestyle by creating low-maintenance, high-income businesses – was the inspiration for my approach to making apps for free. Ferriss taught me how to approach life with the idea that I don’t have to work 24/7 in order to earn a comfortable living for myself and my family. I combined that with my knowledge of licensing – something I had become familiar with through leading expert Stephen Key’s teachings at Invent Right – and I realized something. Why not apply traditional licensing methods to the app store, using a business model that’s worked for toys, kitchenware, and sports equipment to make money in the digital world?

If you can become a good product manager of your ideas, and if you have the drive and ambition to make your ideas a reality, you can license your game or app just like I did. This book is not a get rich overnight scam. Pitching your app idea to licensees will take hard work and dedication, but one contract is all it takes to get paid in royalties for years to come. In the rest of this book, I will guide you step by step through the process of taking your idea from the drawing board to the App Store. I’ll focus specifically on the Apple iPhone and iPad, but these principles can be applied to Android devices or any other product with an app marketplace. Regardless of what your app idea is or what market you’re targeting, this book will teach you about:

1. The App Opportunity

2. Why You Should License Your Idea Rather Than Develop

3. How to Come Up with the Idea

4. Going from Idea to Pitch Document

5. Protecting Your Idea

6. Developing a List of Potential Licensees

7. Making Contact with Potential Licensees

8. The First Meeting with a Potential Licensee

9. The Waiting Game

10. Conclusion

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