The Experts Guide To Pitching Your App Idea-Book Review Part 2

The Experts Guide To Pitching Your App Idea-Book Review Part 2

AppfinalRyan Theil’s ebook walks the reader through two different phases. In its introduction, “The Expert Guide to Pitching Your App Idea” features a summary of Theil’s own business background, listing success in his family business, real estate holding companies, and wellness company Mona-Vie, in addition to the app development business whose creation frames the story.

This isn’t an accident, as Theil’s book aims to present the app development business in the context of a larger, more familiar business world, where entrepreneurs with a good idea but limited resources partner with an established company to bring the project to life. And this informs the second phase of the book, which Theil offers advice on coming up with the right iPhone app ideas in the first place.

While Theil doesn’t describe the app that he successfully licensed, he describes the idea as “a daily passion” for his family, and writes that the idea came to him during a competition for one of his children. His brainstorming advice encourages readers to think about their own passions, unique skills and life experiences and let that drive their creative process.

Staying in that vein, he provides a variety of examples ranging from civic organizations that readers might participate in to websites they frequent and products they consume, encouraging them to look for iPhone app ideas that flow out of the knowledge or experiences that form their everyday lives. From there, he suggests a few tactics for teasing out ideas, from brainstorming techniques to research into the existing app market, to see whether other apps exist with a similar idea and, if they do, where there might be room to improve on them.

By contrast, Theil doesn’t spend much time on the mechanics of the app; indeed, he advises readers not to get wrapped up in the small functional details. His ebook lays out a vision of app development focused on generating ideas and leaving the technical elements of the process to the company that licenses it.

This emphasis on brainstorming over mechanics is no accident, but rather central to the approach Theil’s book advances. This is, after all, a guide to pitching your iPhone app ideas. Even before he gets to the brainstorming techniques, Theil explains why an entrepreneur should license their idea rather than develop their own: The financial costs associated with producing a high-quality app and marketing it without any external support. Licensing, on the other hand, can lower the barriers to entry that potential entrepreneurs may find too daunting.

What matters, in Theil’s telling, is finding the right iPhone app ideas and focusing one’s entrepreneurial energy on creating the best possible version of that idea. It’s an appealing picture. Creating ideas, he notes, can be the most energizing part of the development process, and licensing allows the entrepreneur to sit back and let another company assume the development costs and the risk associated with bringing a new idea to life. It’s a model that aims to focus readers’ creative energy on two specific phases on the process: the process of developing an app idea in the first place and the process of convincing a strategic partner to get on board.

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